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Commercial photography is an asset, not art.I understand and deliver that difference. In more than 30 years as a professional photographer I’ve helped hundreds of major brands define and share their vision—working collaboratively with creative teams to deliver brand assets that meet their business goals.
Commercial photography is a delicate discipline where a seasoned professional can make a big difference. Talent and an eye for details separates good from great.
In a world where consumers draw instantaneous conclusions, you need to send an unmistakable, clear message about the who and why of your brand without leaving room for (mis)interpretation.
Commercial portrait photography is best left to the pros. Experience is essential.
The world changed with smartphone technology—when suddenly everyone could take and upload photos. But there is enormous difference between curating an Instagram page and producing professional photography to promote a brand.
Commercial Photography requires me to
Commercial photography is a team effort and usually includes strong opinions. I never lose sight of the fact that I am a member of a team and will never let ego become a part of the process.
Throughout my career I’ve taken on and succeeded at projects by applying equal measures of ingenuity and expertise. I know to expect challenges and how to respond when they arise.
Your audience will not respond to images that blend in with everything they have seen before. I strive to always capture something new in every project.