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Advertising Photography: Everything You Need to Know in Under 5 MinutesPosted by Michael Grecco
Advertising photography is an art, it’s a science, and it’s absolutely essential in the world of marketing. Trying to gain a deeper understanding of advertising photography and what it can do for you? Here’s everything you need to know.
Let’s start with the basics. Advertising photography is a subfield of commercial photography that involves creating images for ad campaigns. The primary purpose of advertising photography is to promote and sell products or services. Using photos in advertisements has been common practice for about a century—before that, we relied a lot more heavily on illustrations.
Why this focus on images? Because—to be trite for a moment—a picture is worth a thousand words. We realized long ago that we are visual creatures, drawn to pictures like moths to flame. They capture our attention more fully than the printed word, and tend to stick more firmly in our memories, as well. Add to this the fact that an image can communicate information more efficiently than written language, and you’ll see why advertising photography is so effective.
Increased consumer attention and better sales are the most immediate benefits of advertising photography, but they’re really only the tip of the iceberg. Developing a distinct visual style for all of your ad campaigns is a good way to solidify your brand image and build trust with customers. You can let the public get to know you through the medium of advertising photography, then enjoy the perks that come hand in hand with broad brand recognition.
Now, it’s important to note that not all advertising photography is good advertising photography. If you want to reap the benefits of an excellent ad campaign, you need to acquire excellent images. The best way to do this is by hiring a professional advertising photographer. Though this will likely be more expensive than using stock photos or trying to take the photos on your own, it’ll be worth it in the long run.
A capable advertising photographer is a triple threat, boasting technical skills, artistic vision, and marketing acumen. They’ll be able to help you fully develop your ideas into a compelling ad campaign. Then, they’ll make your concept into a reality—creating high quality images completely unique to your company. Before long, you’ll start to see the power of well-executed advertising photography first hand.
Looking for someone to help make your next ad campaign one to remember? Contact Michael Grecco today. A celebrated commercial photographer who splits his time between Los Angeles and New York, Michael Grecco has the expertise needed to elevate your advertising. Get in touch today at (310) 452-4461 or firstname.lastname@example.org.