| Social Media
Photography and Your Visual Brand LanguagePosted by Michael Grecco
Establishing a visual language for your brand is marketing 101. It’s an integral part of attracting and retaining clients while setting yourself apart from the competition. It should be one of the first things you do when launching your business. But here’s the rub: you can’t do it alone. You can read a thousand blogs, watch a thousand videos, and take a thousand courses about how to create your brand’s visual identity, but in the end, if you want results, you’ll still need to hire a professional advertising photographer.
When building your visual brand identity, you’re probably going to start with the big picture items — we’re talking color schemes, fonts, iconography, and the like. You may want to consult a graphic designer during this process, but if you’re a quick learner with a good eye and a willingness to do some research, there’s a good chance that you’ll be able to get pretty far all on your own.
However, once you’ve erected the basic pillars of your visual language, you’re going to need to start thinking about brand photography. Brand photography runs the gamut from basic product pictures to highly involved tableaus depicting products in use. It is essential for showing off your products and services in the best possible light, capturing the attention of your intended audience, and enticing people to patronize your business.
It goes without saying that your brand photos should be well-shot and compelling, but here’s the real trick; they also need to align with your newly created visual identity. This is not a do it yourself with an iPhone kind of job. This is when you hire a professional advertising photographer.
With their intimate understanding of lighting, design, aesthetics, camera operations, and the editing process, advertising photographers have the technical skills required to put together a top-tier portfolio for your company. Furthermore, they have the creativity needed to ensure that each photo fits within your brand’s overarching visual language.
When it comes to developing a visual brand identity, consistency is key. Don’t let amatuer photography throw off your whole operation. Find a professional photographer to help you create images that complement the rest of your visual content and promote your company ideals.