Looks aren’t everything, but when it comes to marketing, they certainly help. Developing a visual brand identity capable of compelling and enticing potential customers can be the key to commercial success — and there’s no better way to do that than with advertising photography.
“Why,” you may wonder, “do I need to worry about creating a distinct brand aesthetic? Doesn’t the quality of my company matter more than something so superficial as image?”
No! It doesn’t! Not on the surface, anyway. It’s true that providing excellent goods or services is, in the long run, the most important aspect of running a successful business, but before you can dazzle customers with your company’s merits and prove it worthy of patronage, you have to get them in the door.
That’s where advertising photography comes in. People respond to pictures. We can’t help it; we’re visual creatures. When it comes to catching someone’s attention, a detailed paragraph about your brand’s victories and virtues is nothing compared to a well-composed photo.
A photo is shorthand for written language; it can be used to convey just as much information as any sentence or slogan in a fraction of the time. Professional advertising photographers know this, and more importantly, they know how to create an image that communicates a specific message to the world.
What would you like people to think of when they hear your brand’s name? Luxury? Comfort? Sophistication? Innovation? Find yourself an experienced professional advertising photographer and they’ll have the public associating your company with the characteristics of your choosing in no time at all.
And before you ask — no, stock photos will not suffice. Stock photos are bland and devoid of personality. A stock photo may catch a consumer’s eye for a moment longer than some basic text, but it will not make a lasting impression and it will not help you construct a captivating company aesthetic.
If you really want your brand to stand out, you need images that are unique, attractive, and compatible with your company’s messaging. You need to partner with a professional advertising photographer.