Celebrity Portraiture: Capturing Iconic Moments

Michael Grecco is a perpetual student and recognized expert in celebrity portraitures with an uncanny eye for capturing iconic moments. His three-plus decades of learning and mastering the techniques and innovations of photography give him an uncanny ability to capture the essence of moments.

A portrait is defined as an image of a person or group of people while a portraiture is the art of making portraits. The digital age has an insatiable desire for images, and visuals fulfilled by a camera in every hand. These portraits fill the desire for social media, separate and apart from the art of photography.

Celebrity Portraiture Capturing Iconic Moments- Terri Nunn

Berlin’s Lead Singer Terri Nunn photographed by Michael Grecco.

Celebrity Portraiture Capturing Iconic Moments 2- Maya and Nandy McClean

Twins Australian Singer / Songwriters Maya and Nandy McClean photographed by Michael Grecco.

The Essence

Throughout his thirty-plus-year career as a photographer, Michael Grecco has developed a unique style and discerning eye that has captured iconic moments in history. The art of Michael Grecco relies on his ability to see and capture the essence in his celebrity portraitures.

As a photographer who began as a photojournalist, Michael Grecco appreciates and explores the techniques of capturing essence beyond the physical. These include the use of light, framing, focus, depth of field, aperture speed, and innovations in equipment. He is recognized in photography as an expert in lighting which combines his understanding of the technical as well as artistic.

Celebrity Portraiture Capturing Iconic Moments- Will Smith

Grammy Award Winner American Actor and Rapper Will Smith photographed by Michael Grecco.

Celebrity Portraiture Capturing Iconic Moments- Jane Monheit

American Jazz Vocalist Jane Monheit photographed by Michael Grecco.

The celebrity portraiture delivered from the photography equipment of Michael Grecco captures the spirit, charisma, and allure of the subject that goes beyond the physical into the realm of essence.

The Portraiture Personality

Leonardo da Vinci was captivated by the interplay between light and darkness in his work. The Renaissance technique known as chiaroscuro was pivotal in art. It did not disappear with the Masters of the Renaissance, it evolved as a technique and crossed over to sculpting, photography, cinematography, (Fellini as an example) and even set designs for opera and theater.

Michael Grecco began his life journey of exploring the interplay between light and darkness in his photography at an early age. Like da Vinci, and Fellini, his intrigue with using chiaroscuro continues to this day. The interplay between the dark and light is fundamental in the celebrity portraiture personality art of Michael Grecco.

Celebrity Portraiture Capturing Iconic Moments- Steven Spielberg

Academy Award Winner American Director Steven Spielberg photographed by Michael Grecco.

Celebrity Portraiture Capturing Iconic Moments- Kelly Hu

Chinese-American Actress Kelly Hu photographed by Michael Grecco.

Mr. Grecco has photographed Hollywood legends, music moguls, athletes, models, and a who is who of entertainment industry personalities. Each photograph sets Mr. Grecco apart with his ability to delve deep into the psyche of his subjects, revealing layers of personality. He transcends the superficial glitz and glamour often associated with celebrity photography. Using all the photographic tools in his arsenal, Mr. Grecco aims for a portraiture that encapsulates personality, essence, spirit, and charisma.

Celebrity Portraiture Capturing Iconic Moments- Will Ferrell

Comic Will Ferrell photographed by Michael Grecco.

Celebrity Portraiture Capturing Iconic Moments- Ben Stiller and Owen Wilson

Comedians Ben Stiller and Owen Wilson photographed by Michael Grecco.

The Reality of Fortune and Fame

Mr. Grecco has set himself apart in the world of photography by continually learning and applying new techniques, innovations, and advancements in technology to his craft. After more than three decades he continues to approach each photograph with dedicated enthusiasm. Photography is not just Michael Grecco’s career, it is his life. In a Michael Grecco celebrity portraiture, the viewer is offered a glimpse of the heart, soul, essence, personality, and humanity of the rich and famous.

Photography’s Influence on Modern Advertising: Beyond Just an Image

Photography’s influence on modern advertising goes beyond a moment in time. Beyond just an image, a photograph has the power to tell a story, create a brand, capture a feeling, create desire, and influence the viewer. The photographer is the Influencer of the digital advertising age.

Photography’s Influence in Modern Advertising- Porsche Master Mechanic Charley Folkes

Porsche Master Mechanic Charley Folkes photographed by Michael Grecco.

Photography’s Influence in Modern Advertising- New American Gothic

New American Gothic photographed by Michael Grecco.

The “Golden Age” of advertising is defined as the decades from the 1950s through the 1980s, however its power, and influence, did not end when the year turned 1990. Advertising continued to evolve. Those that are familiar with the American Television series “Mad Men” where treated to a “behind the scenes look at the boom time of the ad men.

In New York City, the glamour of the ad agencies and the people behind the ideas became a culture onto itself that was mimicked in every city and town across the USA and throughout the world. It began as the era of the grey flannel suit, the two-martini lunch and advertising men pushing businesspeople out of the spotlight in financial news. This gave way to the decadence of a counterculture that revolutionized society and all forms of art including photography. The process continues.

Photography Advertisers the Advertising

The lead character in Mad Men, Don Draper was a composite of the people who glamorized the sales pitch. The army of ad execs who inhabited Madison Ave and similar districts around the world took the ordinary and turned them into the extraordinary that people did not need but were made to want by advertising.

Photography’s Influence in Modern Advertising- Andre Da Silva

Actor Andre Da Silva photographed by Michael Grecco.

Photography’s Influence in Modern Advertising- Young Hippy Hula Hoop Dancer

Young Hippy Hula Hoop Dancer photographed by Michael Grecco.

Beyond the ad script and pitch, the ad men of the 1950s through the 1980s relied on the images that were the prime focus of the ad. For this they relied on photographers who were also evolving in their storytelling power.

The Story as a Picture

“Every picture tells a story”, and “A story is worth a thousand words.,” are cliches that drip truth. Photography’s influence on modern advertising goes beyond image to the photographer’s gift to create and tell a story in moments captured in time. Michael Grecco has developed and refined the gift of storytelling through photography by embracing its evolution.

Photography’s Influence in Modern Advertising Arcona Skin Care CEO Jenae Chanel

Arcona Skin Care CEO Jenae Chanel photographed by Michael Grecco.

Photography’s Influence in Modern Advertising- The “Soap” Twins

The “Soap” Twins, Cape Town, South Africa photographed by Michael Grecco.

Photography’s Influence in Modern Advertising- Happy Acura Car Owner Campaign

Happy Acura Car Owner Campaign photographed by Michael Grecco.

Michael Grecco learned the craft of photography by rising through the ranks as a photojournalist telling a story with each click of the shutter. Newspapers and magazines were the beginning of turning the craft of photography into a lifetime pursuit of the art of photography for Mr. Grecco.

Photo to Art, Art to Photo

From his early days of selling photos of news events to the Associated Press (AP) Michael Grecco became captivated with the nuances of lighting, framing and storytelling. Every photo he shot was a captured moment and an experiment in photographic excellence.

Photography’s Influence in Modern Advertising- Mindfulness

Mindfulness photographed by Michael Grecco.

In the late 1960s Andy Warhol grabbed the golden ring of fame for turning the art of still photographs into art. Today, Michael Grecco, a Photographic Influencer in the heart and soul of the digital age is melding his photographs to tell stories, create desire, influence, and push the boundaries of commercial advertising as art. Michael Grecco is redefining the focus of photo to art and art to photo.

Breaking the Mold: Creative Experimentation in Professional Photography

Photography has been a passion for Michael Grecco since the age of twelve, and this passion grew as he started doing creative experimentation in professional photography later on. He turned his first 35mm camera into a lifelong passion for creative experimentation of photographic techniques and innovations. Less than a decade after receiving his first camera Michael Grecco became a “stringer”, a freelance photographer for Associated Press (AP). Stringers were only paid for the photos that the AP considered good enough for publication. It was the ultimate test of shooting photographs that were a cut above the rest.

Poet Barry Yourgrau photographed by Michael Grecco.

David Duchovny and Gillian Anderson, cast of the X-Files cross-processed photographed by Michael Grecco.

In photography, it sharpened the lens for the pursuit of excellence. It meant breaking from traditional framing and lighting and developing innovative techniques that would be noticed above the dozens of other stringers who were turning in photos. During these early days, Michael Grecco experimented with lighting, framing, and unique angles when shooting photographs. His style was noticed, and he moved up the ladder. He was hired as a staff photographer at a Boston newspaper, rock magazine, and radio station.

Lighting, Lenses, Developing and Framing

Each new career opportunity enabled him to creatively experiment with different lighting techniques, new lenses, innovations in processing and film. Michael Grecco was breaking the mold with each advancement as a professional photographer. From capturing news events to documenting the early days of punk, each adventure in lighting techniques, advancements in equipment, developing techniques and framing the shot was the creative experimentation in professional photography that would set the next challenge.

Musician Al Jourgensen of Ministry photographed in Austin Texas by Michael Grecco.

Image shot for and at Smashbox Studios photographed by Michael Grecco.

Today in the world of photography Michael Grecco proudly wears the moniker “Master of Lighting”. Throughout his long storied career Michael Grecco has combined an experimental approach to perfecting the technology of professional photography. His personal artistic vision leads him to explore all the genres and applications of his passion of professional photography.

From news to pizza ads starring iconic country stars, Michael Grecco is equally at home photographing, high fashion, action sports, advertising and the depths and nuances of life and the universe. He embraces the challenges of creative experimentation in new technology, lighting, lenses, camera equipment, framing and presentation and whatever technology will offer next.

Al Jourgensen of the band Ministry photographed by Michael Grecco.

David Duchovny and Gillian Anderson of the X-Files photographed by Michael Grecco.

The Photographic Signature of Michael Grecco

Michael Grecco continues to challenge himself and his vision to experiment with all the tools that a professional photographer can use in the era of technological advancement. Using a drone, computer, telescope, satellite, or old-fashioned box camera are all part of the photographic signature of the creative experimentation in professional photography by Micheal Grecco.

Guitarist Al Jourgensen of Ministry photographed by Michael Grecco.

Mr. Grecco sees no limits to the boundaries that have opened in the art of photography by technology. VR, AR, and AI are all challenges in breaking the mold by using creative experimentation in professional photography. Michael Grecco looks forward to embracing them all and integrating them into the art of creative experimentation in professional photography.